Andrija Milojevic

Reducing things to its fundamental truths is something that we should do more often.

Entrepreneurship, business and building companies boils down to one thing: being useful to others. It has been like that since the dawn of time first man, communities and settlements. If you are useful, others will say thanks and reward you greatly. If the things you create are useful to many, you created large value, more useful more value. Monetary rewards are just a consequence of creating value for the world (as one way of saying thanks people will reward you with universally accepted trading thing we call money).

Nothing new, we all know it, but often we forget the fundamental truths. Something I often reminded myself while building my company.

(originally posted on LinkedIn, November 2022, link)